CONTIGO GOVERNMENT CAMPAIGN FILM
Government initiative launch
Creative Producer
Contigo — Government Campaign Film
Creative Producer, Screenwriter & Director
The brief: condense a 6-year state government initiative into a film that could actually connect with people, showing the benefits across different axes in a way that felt human, not bureaucratic. I wrote, directed, and produced a piece built on emotion rather than policy language.
The result: a highly emotional campaign that lifted brand sentiment and was well received across social groups.