Felifer — Campaign Film
Creative Producer

The brief: an out-of-the-box campaign film for a municipal presidency candidate. I led the creation of a musical film, reimagining a traditional song with new musical production built from scratch and real voices recorded in studio, with talent chosen to represent key sectors of the electorate, and the candidate himself featured as one of the singers. The film gave him strong positioning across red circle, media and PR, and key voting influence circles.

The result: He won the election and the song was adopted as a cultural symbol of the party and its followers.