Tommy Hilfiger — Creative Adaptation Model
Integrated Producer

The brief: a pitch, and a chance to experiment. I oversaw the development of an adaptation model that took studio e-commerce shots and placed them into settings that felt native to social and lifestyle content, on-location, in-context, on-brand. The model didn't go live with the client, but it became a reusable asset for the agency, built once, ready for future projects.