Discovering Komatsu — Branded Mockumentary
Creative Producer & Art Director

The brief: a mockumentary in the spirit of "The Office," featuring sports commentators and a Japanese sensei, to promote the brand and its heavy machinery. I led production on a genuinely fun shoot for 12 episodes, mixing famous talent with real heavy machinery operators to keep the comedy grounded and the brand credible.

The result: 110% YoY sales growth and a second season green-lit.