YUNNO BRAND STRATEGY
Creative Strategy and Brand Growth framework
Brand Awareness Campaign
Creative Strategist
The brief: position Yunno, an instant breakfast FMCG brand, across retail and e-commerce. The challenge: near-zero budget, and a product that needed real explaining, how to use it, its nutritional benefits, where to find it, with no obvious creative angle to make that interesting. I led strategy, concept, brand identity, and production on a brand redesign for digital channels, an awareness film for the lead product, and an overall 1 year strategy.
The result: a 60% increase in awareness across owned channels.
Chilaquiles Product Launch
Creative Strategist
The brief: launch Chilaquiles within Yunno's instant-food lineup and give it a place in the brand that actually meant something. I built the product from the inside out, writing the playbook that defined its tone of voice, its differentiators, and where it sat within the broader brand, then carried that thinking from communication pillars to merch.
The result: positioning strong enough to catch Knorr's attention and land a brand partnership.
Creator & Brand Partnerships
Creative Strategist
The brief: Yunno needed structure. Without a clear filter, every creator and brand conversation was a one-off, no way to measure fit or success. I designed a framework built on four pillars, Nutritionist, Wellness, Sports, and Convenience, giving the team a consistent, measurable way to evaluate who to approach and why. In practice, that meant partnering with dietitians offering low-cost consultations, wellness influencers and events like beach yoga retreats, lifestyle creators who embodied the "convenience goer" (someone who cares about nutrition but isn't going to cook, or just wants something easy after a long night), and regional sports events and high-performing local athletes.
The result: the framework got adopted, and it drove a 30% increase in successful, business-growing partnerships.
