McArthurGlen — SS26 Integrated Campaign
Integrated Producer & Account Manager

The brief: build a brand platform elevated enough to hold for the next years, catchy enough to launch the season, and flexible enough to adapt across markets, tiers, and centers. I was hands-on from the first concept conversations through client negotiations, budget, and timeline reviews; then led delivery across strategy, creative, and production, co-building an AI photography system to localize at scale.

The result: 30% footfall increase, a platform built to last, and the account grown from €250K to €2M+ AOR.